COVER_150217_1510_2167.jpg

Grow-Op /

 
 
Grow Op_1.jpg
 
 
 

Grow-op

This design works to provide an overtly fabricated natural environment that is a refuge from the cold, uninviting and relentless labyrinth of the underground shopping and retail concourses where the shop is located.

150217_1510_2170.jpg
 
Grow Op_4.jpg
 

It utilizes materials from the industrial language of commercial vegetable and fruit cultivation - mirrors, fluorescent lighting, and linear plant beds. The shop is transformed into a terrarium with a luminous glow within a triangular space. The structure and terraria are assembled in a modular way that can easily be disassembled and relocated.

 
 
 
Grow Op_3.jpg
 
 
 
Facbook Profile Pic2.jpg
IMG_0002.JPG
 
 

The mirrored volume is meant to create microcosms of the shop itself - self contained, mirrored, endless, and perspectival illusions to offset the dreary PATH context. The endless mirrored perspectives create a field of flora to draw PATH walkers away from the din of the footsteps into an illusionary natural environment.

 
 
Grow-Op_ Plan.jpg
 
150217_1510_2162.jpg
 

Team / Kfir Gluzberg, Alberto Barattucci
Location / Commerce Court Tower, Toronto
Status / Completed
Client / Green House Juice Co.
Millwork / MCM 2001 Inc
Floral / Crown Flora Studio