This design works to provide an overtly fabricated natural environment that is a refuge from the cold, uninviting and relentless labyrinth of the underground shopping and retail concourses where the shop is located.
It utilizes materials from the industrial language of commercial vegetable and fruit cultivation - mirrors, fluorescent lighting, and linear plant beds. The shop is transformed into a terrarium with a luminous glow within a triangular space. The structure and terraria are assembled in a modular way that can easily be disassembled and relocated.
The mirrored volume is meant to create microcosms of the shop itself - self contained, mirrored, endless, and perspectival illusions to offset the dreary PATH context. The endless mirrored perspectives create a field of flora to draw PATH walkers away from the din of the footsteps into an illusionary natural environment.
Location / Commerce Court Tower, Toronto
Status / Completed
Design Team / Kfir Gluzberg, Alberto Barattucci
Client / Green House Juice Co.
Millwork / MCM 2001 Inc
Floral / Crown Flora Studio
Photographer / Scott Norsworthy